对你有亿点点动心|抖音生活服务「心动五一嘉年华」完美落幕!

时间:2023-05-11 00:00:58阅读:60850
2023年的五一假日,火热的出行盛况刷爆了社交网络,据统计全国共计2.74亿人次出游,人气堪比春运。“五一”小长假首日,全国铁路单日客流量达1966.1万人次,破历史纪录;国内
对你有亿点点动心|抖音生活服务「心动五一嘉年华」完美落幕!
对你有亿点点动心|抖音生活服务「心动五一嘉年华」完美落幕!
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2023年的五一假日,火热的出行盛况刷爆了社交网络,据统计全国共计2.74亿人次出游,人气堪比春运。“五一”小长假首日,全国铁路单日客流量达1966.1万人次,破历史纪录;国内热门城市“五一”机票提前预订量远超2019年同期;境内酒店市场搜索热度更达到了2022年同期的9倍。人们不是在“别处”,就是在去“别处”的路上,人们用外出游玩、逛赏的方式,从日常生活中跳脱出来,发现不期而遇的心动,重拾对生活热爱和憧憬。

以嘉年华为句点,为「心动五一」收官

在这个五一假期里,抖音生活服务为给五一假日时光涂上斑斓的色彩,致力营造心动的奇遇,特别打造「心动五一」活动,借助抖音的兴趣基因,通过新奇好玩的跨界,以最流⾏的⽣活⽅式对话年轻群体,为用户提供吃喝玩乐一站式的假日消费体验。

作为本次活动的收官盛会,5月6-7日「心动五一嘉年华」在厦门为这场贯穿线上与线下的心动狂欢盛宴正式画上圆满的句点。在这次嘉年华生活中,抖音生活服务与合作商家也将自身的品牌理念和生活主张传递给现场用户,实现品牌从流量到声量到销量的提升。

燥浪狂欢,梦幻奇遇,总有“心动”在此间

「心动五一嘉年华」是一场邂逅心动之旅。作为嘉年华最具人文气息、时尚品位的心动空间,「嘉年华市集」臻选多家特色商户入驻,聚集了奇幻、潮流店铺,提供各类有趣品质好物,吸引观众流连忘返,邂逅不期而遇的心动。

「心动五一嘉年华」是一场趣奇之旅。「潮流品牌快闪店」是本次嘉年华的又一大亮点,抖音生活服务与纯甄、Jmoon极萌、诺梵、双汇、好欢螺等国民大品牌联手落地潮流快闪店,带来一系列精心策划的快闪活动,吸引众多品牌粉丝现场打卡领取美味礼品或精美周边,现场人气爆满,惊喜不断,人们纵情沉浸在嘉年华的欢乐氛围。

「心动五一嘉年华」亦是一场音乐的狂欢之旅,人们随着「银河方舟音乐节」一起燥浪厦门,向梦幻璀璨的银河进发。本次音乐节明星大咖云集,赵雷、逃跑计划、王子异、房东的猫、JA符龙飞、斯斯与帆、黑屋乐队、电气樱桃等国民高热艺人、摇滚嘻哈音乐人、抖音热歌乐队等,用惊艳高燃的舞台表演,为现场观众带来了一场视听盛宴。人们随着音乐节奏热情高涨,时而跳跃、摇摆,时而欢呼,时而全场大合唱,不断将现场气氛推到极致。

「心动五一嘉年华」完美落幕,标志着「心动五一」活动正式收官。活动期间,抖音生活服务通过打造线上+线下多元的消费场景和新奇的互动玩法,为用户带来“亿点点动心”的美好假日,让每一位参与活动的人乘兴而来、满载趣奇体验而归,度过一个充实而难忘的五一假期。

值得一提的是,本次活动不仅是消费者的狂欢,抖音生活服务也为合作商家带来了“好生意”,帮助商家实现美誉度、流量增长的同时,实现销量的提升。抖音生活服务将进一步搭建商家与用户之间的桥梁纽带,借助平台的力量持续以多样化的形式和内容,打破线上与线下的营销壁垒,支持商家长效经营,打造健康蓬勃的生态,也为用户提供值得⼼动的商品和服务,营造更美好的生活方式。

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