新华书店·为宝书局重装开业打造“活的中轴线博物馆”
时间:2023-04-03 20:00:52阅读:53774次来源:木瓜影院 坐落于北京市西城区地安门外大街的新华书店·为宝书局,在保留建筑原貌的基础上,经过两年时间的精心筹备和转型升级,于2023年4月2日以“活的中轴线博物馆”亮相京城,与广大读者以书会友。
“‘新华书店·为宝书局’开业季以《开门》为主题,一方面呼应书店焕新开业的背景;另一方面则来自于中轴线本身,在北京中轴线上,最常见的建筑类型就是‘门’——永定门、正阳门、天安门……以及为宝书局附近的地安门;如果你想仔细地沿着中轴线路探索,就一定会穿过一扇又一扇大门。”帝都绘设计工作室创始人、设计师,为宝书局内容主理人宋壮壮向北京青年记者介绍道。
同时,书店全面结合《开门》主题精心挑选了“建筑的门”“城市的门”“家的门”“抽象的门”等关于“门”的书籍,让读者在身临其境中体验翻开一本书就如同打开一扇门,引领通往未知的新世界,也充分体现“为宝书局”对《开门》的另一层期待:开卷有益。希望读者朋友们可以在这里阶梯式地打开更多扇值得探索的“门”。
对于重装升级后的为宝书局经营模式,宋壮壮表示将打造策展式的书店新模式,每几个月定期更新一个与中轴线有关的主题。采访中,北青报记者了解到,为宝书局营业面积为500平方米,是一家真正意义上的多业态文化综合体,其中涵盖了图书、文创产品、展览、咖啡、文化活动、多媒体体验等诸多服务功能。
亮点
AR让观众书店里看中轴
2023年3月,新华书店与联想集团首次跨界合作,北京中轴线为宝书局智慧项目正式落成。项目运用领先的AR硬件设备打造出一段中轴线数智化沉浸式体验之旅,让观众真正得以“在书店里看中轴”;同时利用语音交互装置ID设计开创了首个“京城之脊”人机共创艺术空间,邀请读者真正参与到一段数字旅程之中,体验现代科技“移步换景”的妙趣,共同为“京城之脊”打造一个跨越古今艺术形式、涵盖新旧城市景观的虚拟创意世界。
在创意文化活动方面,为宝书局以中轴线文化为依托,延续多年“为宝雅集”系列品牌文化活动外,还将增加作者新书发布会、中轴线主题讲座、传统文化论坛、图书话剧沉浸式体验、小型音乐会、书店畅游打卡、科技中轴体验等内容新颖的文化活动,
本组文/本报记者 张恩杰
热门视频
24-25赛季欧冠联赛阶段第2轮:萨尔茨堡红牛VS布雷斯特
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正片
人气:299.58 万
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