“加油团”走进百年老店,助力老味道的传承

时间:2022-12-26 20:00:58阅读:70015
12月24日,由东方卫视和TVB携手推出的公益纪实节目《加油!小店》播出了第九期。播后,#百年老店的人情味有多浓# #黄新淳首次尝试咸汤圆#等节目话题也引发热议,网友纷纷在评论区留言讨论。截至目前,节
“加油团”走进百年老店,助力老味道的传承
“加油团”走进百年老店,助力老味道的传承
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12月24日,由东方卫视和TVB携手推出的公益纪实节目《加油!小店》播出了第九期。播后,#百年老店的人情味有多浓# #黄新淳首次尝试咸汤圆#等节目话题也引发热议,网友纷纷在评论区留言讨论。截至目前,节目微博主话题#加油小店#阅读量已超8214.1万,短视频平台#加油小店#播放量突破2800万,实现了破圈层传播。

本期节目中,“加油团”去到的是位于顺昌路上的盛兴百年老店。随着上海市黄浦区最后一个成片旧改项目的生效,盛兴百年老店也即将拆迁,搬去新的店址。搬迁意味着客户的流失,因此为留住老客户、招揽新客户,盛兴百年老店的店长于怡向《加油!小店》节目组发出“着急令”。

“加油团”接到“着急令”后的第一步,就是奔赴新老两家店铺进行实地调研,与资深店员同走上班路,对到店的顾客们进行深度访谈,了解小店的真实情况。但在调研之后,“加油团”也发现小店的后续经营存在一些问题。老店面临拆迁,新店远在五六十公里之外,老顾客们光临新店的频率将大大减少,导致客源流失。新店也缺乏与老店的情感维系,且没有老店充满人情味的氛围。

为帮助小店延续百年情怀,“加油团”向资深媒体人、摄影家、美食评论家邬立强,复旦大学管理学院市场营销学系青年副研究员许梦然以及华映资本主管合伙人王维玮进行请教。专家团在了解小店的情况后,提出了可行性建议,即将老店物件带到新店,将百年情怀传承至新店,并在此基础上策划新老情感历史维系活动。“加油团”也悉心听取意见,立马行动助力小店。虽然过程充满艰辛,但在“加油团”的齐心协力下,他们成功邀请到了盛兴的老顾客们到新店参加活动,并定做了极具情怀的宣传海报放置在新店门口,起到吸引自然流量、扩大客流的作用。阮遇还召集老街坊们分享自己与小店的故事,并将其用照片、视频的形式呈现出来,放置在新店作为小店历史的见证,为新店增添人情味。

最终,新老两店情感维系活动顺利举办,新店的装饰、布局也焕然一新,成功传承了老店情怀,盛兴世世代代传承的老味道也将在新的地方继续生根发芽!

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