展现真实即刻出色完美日记携手中国体操队全新推出男士系列
时间:2021-07-28 18:00:48阅读:65946次来源:木瓜影院 1/2
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美不设限,说的不止是「她」,还有「他」。随着“他时代”的到来,男性护肤品及彩妆的消费需求正不断攀升。7月23日,中国新时尚美妆品牌完美日记携手中国体操队重磅推出男士系列产品,首发产品包含彩妆及保湿护肤两大类别,正式进军男性彩妆及护肤品市场。
完美日记深刻洞察市场需求 全新男士系列首发亮相
随着男士护肤观念逐年加强,男士护肤品已成市场不可或缺的一环,男士彩妆市场的发展潜力也不容小觑。中国产业研究院发布数据预测,到2023年,全球男士化妆品市场将达到786亿美元,约合人民币5400亿元,中国男士化妆品市场也将突破200亿元。近两年国内男士护理及彩妆更是涌现了不少新锐品牌,男士化妆品市场成新兴蓝海。
为了满足男生对于“美”的渴望与需求,完美日记基于大量男性消费者的数据调研,为男士专研原创、实用、有质感的男士系列产品,陪伴男性消费者找到真实且更好的自己。完美日记调研发现,年轻男性护肤更追求极简、高效,诉求基础层面的功效,例如保湿、补水、控油等等;彩妆方面倾向于集防晒、保湿,控油等多效合一,妆效自然的化妆品。因此,完美日记推出的男士系列产品更倾向于满足男性消费者的基本需求——安全温和、步骤简易、多效合一。
据介绍,完美日记男士系列的定位是“专为年轻男士定制,专业时尚综合的理容男士系列”,希望能够为男士理容打造一站式的服务和产品。目前上市的男士彩妆系列包括男士焕颜霜、男士护唇膏,保湿护肤系列则有保湿洁面、保湿水凝露及保湿乳液。
在品牌理念上,完美日记男士系列倡导以“让真实,更出色Real & Better”的理念,帮助消费者塑造整洁得体的男士气质,展现真实且进取的生活态度,为用户打造步骤简易、多效合一的专业产品。未来,完美日记男士系列产品线将不仅涵盖彩妆护肤,还将推出男士造型、男士香水等一系列男士相关的理容品类。
完美日记专研打造男士系列 美不设限让真实更出色
值得注意的是,完美日记男士保湿护肤系列以步骤简易,多效合一的产品,打造“三分钟皮肤管理”体系,以完美日记保湿洁面乳进行温和清洁、用完美日记保湿水凝露清爽补水、最后通过完美日记保湿乳液实现长效保湿,为肌肤建立保湿锁水屏障,让肌肤出色保湿,持续水润。
彩妆方面,完美日记男士彩妆系列强调塑造自然无妆感的效果,展现男士真实好气色。其中,完美日记男士焕颜霜运用了X-FINE粉质处理技术,高密度细腻粉粒均匀填充遮盖瑕疵,光感调节作用使肌肤更自然;并采用高分子成膜锁妆技术,迅速在肌肤表层形成一层高分子保护膜,可长时间维持完好妆容。
完美日记从创立伊始,便始终坚持“人人皆可轻松变美”的品牌使命,为满足每一位消费者对美的渴望和需求而不断努力,并秉持“美不设限”的品牌理念,为新生代女性开发了一系列“高品质、有创意、带惊喜感”的彩妆全线产品。此次,完美日记正式推出全新男士系列,也将助力所有男士塑造真实且更出色的自己。
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